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Pinnacle cart

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Pinnacle cart is based in Phoenix, Arizona and has been around since 2004. They claim to have over 35.000 customers and have well-know clients among them like Discovery Channel, The Onion, NBA and HBO.

Pinnacle is a serious player in e-commerce so we suggest you check out whether it is the right option for you.


Pinnacle Cart claims the following on their website: “Pinnacle Cart is the only shopping cart platform built for 100% scalability.” They indeed offer a plan for pretty much any type of business – apart from the plans you can see in the image above, they have two more “enterprise” plans that make use of virtual private server solutions. We will mostly focus on the “Start up” and “Small biz” plans. Pinnacle doesn’t have a limit for the amount of products, however there is a 1 GB website storage limit and a 2GB website traffic limit for the “Start up” package and 3 GB Website Storage/8GB Traffic for the “Small Biz” plan.

pinnacle cart review

Features and design

Pinnacle just looks and is smart. It is well-built by smart people that know both about web development and business development. Pinnacle cart comes full of built-in features and possible integrations with third parties.

They offer abandoned cart recovery e-mail campaigns that you can totally tune yourself (“Drift Marketing”). Pinnacle also offers a seamless integration with QuickBooks.

A fun feature is the possibility to create QR codes for any product or promotion and track its effectiviness within the administration pannel.

Pinnacle is social and mobile friendly. Pinnacle templates are responsive and the 30 free templates on offer look decent enough to start an online store with. Pinnacle also offers customized designs with very clear pricing plans – you pay for what you want to be included.


Pinnacle Cart indicates in their about us page that Customer Service is at the core of the company: “We look at customer service as a badge of honor and allow customers to reach us and get questions answered in many different ways from live chat to phone calls. A significant factor in our overall sales is the quality of the customer support we provide.”

We looked at many reviews, praise and complaints of Pinnacle, and one thing that is indicated in the majority of the feedback is that Pinnacle’s customer service is, indeed, excellent.


Although we are in general very positive about Pinnacle, there are some disadvantages to Pinnacle as well. Probably the first would be that it is not very internationally oriented. While your business probably indeed is scalable within the US market, it may be hard to expand or start your Pinnacle powered online store outside of the US/North-America.

A minor drawback is that there is no point-of-sale function like Shopify offers. If you only plan to sell online, this is of course not relevant for you.

Pinnacle is PCI compliant and comes with fraud protection tools, but you do need to purchase the SSL protection separately.

Conclusion EcommerceIncome

Pinnacle is a fine option when you are US based. If you want to start your shop outside of North America, it may be good to check if everything you need to use and adopt is supported.

It is a smart software product that has been around for long enough to be tested out thoroughly. One aspect that would be good to compare to other e-commerce software packages is value – Bigcommerce offers a package for 34.95$ that has unlimited products, unlimited traffic and 5 GB of storage, while Pinnacle offers only 1 GB storage and has the limit of 2 GB traffic at 29.95$.


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