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State of Mind: Looking Back to 2015

Ecommerce Income gives you practical tips and valuable tricks to get you on the road to online success. But what is the day-to-day practice like for an owner of an online store? The dialogues of “State of Mind” focus on what is on the mind of Kees and other ecommerce entrepreneurs – in short, it focuses on your burning questions! In the first “State of Mind” interview Kees tells us about his successes and failures of 2015.Kees van Dijk Read more →

Planning for success in 2016

We have been quiet over the last few months here at Ecommerce Income. That is for a reason: our business has simply been sky-rocketing! Kees would like to share some of his inside knowledge of how to build a successful, stable AND high-growth international ecommerce business. Therefore we decided to open the new year with an exclusive interview!

How to conquer Europe in a few years’ time?

How to go from a boot-strapping business in your attic room or cellar to a 6-figure annual turnover?

How to do business across borders?

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What Ecommerce Software is Ready to Conquer Europe? (2)

This is the second article in a series on Europe-readiness of ecommerce software. Check out the first article first if you didn’t read it already. I focus on Ecommerce Income’s Ecommerce Software Ready to Conquer Europefavourite three ecommerce software providers – Shopify, Bigcommerce and SEOshop – the “European” solution from the Netherlands. But is SEOshop, apart from made in Europe, also the most Europe-ready? Find out in this second and concluding article!

And even if your favourite ecommerce software provider is not among these three, this series of blogs is still useful for you as a “checklist for European expansion”. Read more →

The best SEO site structure: Shopify, Bigcommerce or SEOshop?

All Ecommerce Software providers claim to be Search Engine Optimized. SEO matters, because if your online store is easily found using a google search, this means you will get a lot of “free” traffic. Every online store should try to achieve a healthy percentage of organic search acquisition. Shopify claims to be “Search engine optimized”, Bigcommerce even boasts about “Search Engine Dominance”, and SEOshop writes: “The SEOshop platform was specially developed – and is continually being refined – for optimal performance in search engines.” So what Ecommerce Software provider to trust on their claims? Which of these three has SEO killer features? Ecommerce Income finds out for you!SEO site structure

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Launching your SEOshop Online Store in 7 Steps

As the third part in a series exploring how easy today’s Shopping Cart Software allows us to set up an ecommerce website, I will discuss SEOshop today. Although SEOshopseoshop review is less known globally than the Ecommerce software providers discussed over the last two weeks – Shopify and Bigcommerce – it is software well-worth paying attention to. SEOshop claims to be Europe’s fastest growing e-commerce platform. Today, I will share my findings on the ease of use and design of SEOshop. In one sentence, I try to find out whether it is possible to set up a reasonably professional-looking online store in an afternoon with SEOshop. Read more →

15 Tips To Make 2015 A Great Ecommerce Success

After we focused on possible pitfalls (read here and here) that may have held you back in 2014, we will now focus on tips to make a good start in 2015. Consider this article as a checklist of things you should look at earlier or later this year.

1. Develop your nicheniche_mobile_15 Tips To Make 2015 A Great Ecommerce Success

It has always been important in any business to stand out from the crowd. In ecommerce in 2015 this is even more true. Traditional retailers have strengthened their ecommerce activities and Amazon has further developed its position as the biggest ecommerce company. What is, therefore, even more important in 2015 than it was before is to develop your niche (check this page for inspiration to develop your niche). The only real other possibility is to grow really big to be able to compete with the giant companies out there and to compete on price (what I wouldn’t advise to try to do for 99% of starting ecommerce entrepreneurs without significant funding and industry-changing ideas). Read more →

Potential Ecommerce Pitfalls To Avoid in 2015 – Part 2

This is part two of a series on failures and successes in ecommerce. Just like the previous one this post focuses on potential ecommerce pitfalls you should avoid in 2015.

1. No Investment

It is possible to open an online store and keep it running for a year for a couple of hundred euros. But that doesn’t mean that the price you pay for your SaaS solution or hosting makes up your total costs. To get a rough idea of what an online store really costs check this article and if you are considering to use Magento for you online store instead of a SaaS solution check out what the costs of Magento are.

Choosing between failure and successTo get back once more to brick-and-morter retailers (see also my last post), they are often the worst with investing in ecommerce. They are happy to spend a lot of money on a physical store, but are not willing to spend even a couple of thousand euros on an online one, which may actually have a far greater sales potential.

There are many development scenarios for online stores, but even if you just want a nice side income from an online store you will need to invest in it. With investment, I don’t only mean capital investment. Read more →

Potential Ecommerce Pitfalls To Avoid in 2015 – Part 1

The end of the year is traditionally a time to look back to the year that has flown by and look forward to the year that is about to start. In a multi-part series we will look at reasons for failure and success. We will start with reasons for failure because (1) we want to leave failure behind in 2014 and (2) because the way to success includes analysis of failure.new-year-300x299

I am able to draw on a broad experience in ecommerce, having launched several online stores both for myself and for clients. I have had my fair share of failures and success, and I always make sure to learn from business results – both from failures and successes.

I talk a lot to other ecommerce entrepreneurs. I also read a lot. One of your new year’s resolutions should be to invest (more) in knowledge; this is really important and central to your success. Start by reading blogs such as Ecommerce Income, e-books, books, etc. By the way did I tell you that a new e-book is on its way? It will become available end of January/beginning of February 2015.

Ecommerce vs. Brick-and-mortar stores: three possible pitfalls when selling online

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Marketing Monday: Loyalty Sites

We discussed affiliate marketing before as well as coupon codes, including the pros and cons of using coupon codes for your online store (see below in this blog).

One type of ecommerce marketing that poses similar advantages and challenges is working with loyalty sites.

Loyalty sites (sometimes also called incentive sites) such as eBates, are a specific type of affiliate marketing. They give and fund an incentive to customers with cash back or by awarding certain loyalty points (or a combination of the two) if they click the link and make a purchase. They fund this incentive with the commissions earned as one of your affiliates. Read more →