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Shopify vs SEOshop – 7 reasons to choose one over the other

Ecommerce Income puts great effort into making high quality ecommerce software reviews from all angles. Drawing upon the already established library of ecommerce reviews, it has now become so much easier for (starting) ecommerce entrepreneurs to compare and choose the best ecommerce software out there. In case you are in the last stages of choosing, but still doubting which of two software providers to pick, you will be happy with our new series of articles. In last week’s post I compared Bigcommerce and Shopify. This week’s turn is for Shopify vs SEOshop. In my view, this comparison may have some extra value for the internationally minded online entrepreneurs who (also) have an online store in Europe.

Shopify vs SEOshop

I give you 7 reasons to choose for Shopify or for SEOshop. See what you find more important, and choose the ecommerce platform that suits your needs!

Shopify beats SEOshop on design

SEOshop is good when it comes to design – but in its class. SEOshop is one of Europe’s bigger ecommerce software platforms and in this class it has good looking, responsive designs. Shopify, however, is in a class of its own. It is not only a much bigger company than SEOshop, and has likewise more resources to develop their design, but also way more third party designers working for them. Moreover, Shopify always put a huge emphasis on design – and that paid off! Check out my earlier posts on Shopify’s design and SEOshop’s design. To be able to write those posts I built an actual online store to see how user friendly the platforms are and how good they can look after investing an afternoon of your valuable time (see the links to check out the articles: Shopify, SEOshop)

SEOshop is ready for your international expansion

SEOshop has a number of features that will allow you to expand internationally. I will discuss only a few of them here (for the whole story, check out this and this article). First, SEOshop’s native multi-languages feature. What does that mean exactly? It involves two things: First, all the basic elements of the online store, such as the “order” button, “add to cart” button, and dozens of other standard elements, are already translated into 14 European languages by the SEOshop team. Additional languages can be provided on request. The multiple languages feature is fully native and integrated into the platform. This means that if you add another language for a product (this can be done in the admin of the online store at the product page), this product will appear on this language’s version of the online store. The same for categories. Look here for more information.

Shopify doesn’t offer a native multi-language solution at present. There is an app (called “Langify”, at 17.50 USD/month) that allows you to translate everything. The checkout will remain in your default language, however (as it is hosted on the Shopify domain).

Shopify makes online and offline sales integration easy with POS

Shopify does not believe in any boundaries between selling offline and online and makes it easy for people to sell on both channels while using the same (e)commerce software and stock management. As a first in the ecommerce industry, they offer their own point of sale system. You do need to use an iPad to be able to use the POS system, and the credit card reader is only available in the US. There are some workarounds possible if you operate your store outside of the US and need a card reader. It is a pity that these limitations remain, but still it is a great, affordable and sleek solution to sell online and offline with the same system. SEOshop doesn’t offer its own POS system yet.

SEOshop focuses on… SEO

While Shopify is always working to make their designs look better and their apps more fun, SEOshop is a bit more down-to-earth and seeks to get a lot of traffic, fast. One colleague of mine noted that he already got some sales in the first weeks after having launched a SEOshop online store, even though he still didn’t completely finish building it up.Ecommerce cart

Shopify makes online store owners organize their products in so-called collections, while SEOshop just uses traditional categories that can be added and removed at will. Shopify’s system may sound cool, but it seems it is not actually that good for SEO at all. And it lacks flexibility, too. See more in this article on this topic.

Shopify is the leader of documentation and support

Shopify is really good at documentation and education. Just perform a search in google or in the Shopify manual, and you will find an answer to over 99% of your Shopify-related questions. We actually discovered that SEOshop’s manual search feature is flawed. They do have a good FAQ and when you get in touch with the customer support, you right away get the feeling you speak to knowledgeable people that take your business seriously. In my case, although I was only trying out the software in a trial, I was already assigned a account manager. Shopify is quite unbeatable when it comes to support however, offering 24/7 support, including on the phone (only limited support hours for SEOshop).

SEOshop is a bit more flexible as a platform

I already mentioned site structure above, and there are more examples of areas in which SEOshop seems a bit more flexible than Shopify.

With SEOshop you can design your checkout however you like – as a one-step or multi-step checkout. A cool feature of SEOshop is the possibility to A/B test your checkouts to maximize revenue and limit abandoned shopping carts. Shopify only gives you one option – multiple steps in checkout.

Another plus of SEOshop is that you have the option to manage multiple stores from one admin (and thus have only one place to manage stock). This is an option that is only offered on SEOshop, Shopify doesn’t have it. This SEOshop feature is another aspect that ecommerce entrepreneurs seeking international expansion will like. (Everyone knows that people in different countries look, interact and buy from websites in a different way. Your online store should cater to those national needs. I, for example, operate online stores in the Netherlands and Germany, and in a few other European countries. Germany, although it is geographically so close to the Netherlands, has some other requirements than the Dutch market. I adapted my German hammocks store taking those specific requirements into account, and became the biggest in my niche – within a mere 3 years!)

Shopify beats SEOshop with apps, experts

The SEOshop platform itself may be a bit more flexible that Shopify’s (with the site structure, the checkout, and the multiple stores, for example), Shopify has a HUGE selection of apps in their app store. You can get pretty much any functionality you may need with these hundreds of apps. There are many dozens of third-party experts that work with Shopify, too. There is no way SEOshop can compete with this. So if you reckon you will need a lot more functionality than SEOshop can offer you out of the box, you may need to consider this.


I will partly restate the conclusion I made at the end of the Shopify vs. Bigcommerce comparison: both SEOshop and Shopify are great ecommerce solutions, and you cannot really go wrong by picking one of them. But do keep in mind that SEOshop and Shopify are quite different ecommerce solutions. Shopify is the global ecommerce behemoth, while SEOshop has more regional expertise. The above 7  reasons should give you a good grasp of some of the most important differences between the platforms and provide some of the most important reasons to choose one of both over the other. What would be best, however, is to test it out for yourself. Click on one or both of the links below to register for a totally free trial version (no strings attached) – and start your own online store!


  • Nice read! Am going to make the choice between Shopify and SEOshop soon myself. One question though: Recently SEOshop launched their new v2 does this change your comparison on the two systems? (I don’t know v1 myself, just got a trial login since last week in the new v2, which stills says Beta by the way …)

    • I see that you’ve a dutch webshop. You should really go for SEOshop than. For the Dutch market it’s the best option. Also for expansion to Germany and France you’re way better of with SEOshop.

      • Thanks for your advice. I agree that SEOshop *currently* has a better position for the Dutch market, like integration of shipping and payment gateways. But that’s probably just a matter of time. Within a few weeks is also available at Shopify Apps. Other big players will follow. Since I’m looking for the best option for the coming 3 years, I’m not convinced that SEOshop will remain the best player in the Benelux …
        Expansion to Germany is indeed on our roadmap, so that might be the crucial factor. Thanks again!

      • Monica

        Curious which you went for? I am making the same decision as we speak. Love the offline and online integration (which I find important) but so is relevant to the local markets. Shopify does now offer ideal, post nl etc integration though.

      • We chose … SEOshop! Went live with it yesterday: damn it’s fast 🙂 The reason we picked SEOshop is advice from various sources (including Kees, stated above) and PostNL integration (combined with software from our fulfillment partner that does the S&H for us). I feel that we had to wait 6-12 months if we wanted the same with Shopify. For the Dutch market SEOshop simply had more to offer, even though they have a much smaller ‘ecosystem’ with apps and themes.
        Note that we only do online sales so can’t judge for physical POS. Good luck with your choice, if you have specific questions, feel free to ask.

      • Monica

        thanks for your reply. checked out your website. looks good! so double – shopify though has integration now with ideal and send cloud to allow for PostNL, right? What’s holding me back is also the online-offline integration. I will be doing online but with pop-ups and would like to manage my stock holistically as I will be starting small, with small quantities. don’t want to have to “take out” stock for offline sales. on the other hand, if SEO is stronger here, it’s a better way to start for a small enterprise. I guess about waying the pro’s and con’s. Any other thoughts/tips?

      • Thanks 🙂 PostNL integration is native in SEOshop. Works out of the box with current account. Shopify requires Sendcloud (we used their services before but not anymore) for PostNL at this moment. I contacted PostNL directly and they have no intention (yet) for a native Shopify integration.
        Indeed you can use iDeal through Mollie, but we’re with and very happy with them! Great support, technically very good and good pricing. Note that they work on their Shopify plugin too, coming soon probably.
        Also I plan to integrate with accounting software to save money on manual accounting. Shopify is limited here for Dutch software, so here SEOshop was a winner. Hope this helps!

      • Monica

        Thanks a lot for your elaborate answers! Yes you have helped a lot. Just focusing on practical aspects which is hard to find and compare when just looking at the websites, and even not all covered in reviews. And some of it you may not realise till you start. So thank you! Goodluck with your business!

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