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Tip 17: Use the 80/20 rule to your advantage

Roughly 80% of the results you achieve are caused by 20% of your actions, products or processes

You will for example see that 80 % of sales exists out of 20% of the total products on offer and that 80 % of the problems that end up being discussed with your customer service is about 20% of your products, etc.

When you have the data you can start with a “most sold” page and your can promote your best sold items a bit more in that way. This process is also very suitable for automatizing, resulting in a best sold page automatically renewing when other products get more attention.

Apply this principle everywhere you can in your online store and it will enhance your efficiency, productivity, sales and profit.

This tip comes from the series 18 Short Tips for your online store. During 9 weeks, EcommerceIncome will publish a new tip on Tuesdays and Thursdays. Don’t miss a tip and subscribe to the EcommerceIncome newsletter!

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